Why Outsource?
Simply put, it makes economic sense for a large majority of businesses at varying sizes.
With our complete ownership of your marketing needs, you can focus on the rest of your business confident that we’ll own it as if we were full-time employees who are constantly thinking about the industry’s evolution and how it will impact your business. Even in today’s remote world, we’re onsite at our clients as much as we need to be.
OHM Team
Costs of Internal Marketing Department
High Level Strategy
Appropriate Level Execution
Accountability
Results
$240K+
per year
via monthly retainer
Marketing Department
Cost of Hiring
Salaries, Benefits & Overhead
Federal & State Employee Requirements
External Agencies Needed to Support Team
$500K+ per year
TEST & EXECUTE
A good marketing team needs structure, but it also needs to be nimble enough to take advantage of organic opportunities and smart enough to allocate resources to test before going all in. Today’s omnichannel marketing landscape offers a plethora of opportunity – but can also be a black hole if not assessed strategically. We know how to test and learn – and at the end of the day, deliver.
TECHNOLOGY
At a recent hospitality conference, the CMO of a large fast casual brand said: “Fifty percent of my job is digital tech. Not what I thought it would be when I went into brand marketing.” In years’ past, hospitality conferences showcased vendors in the F&B space; today’s restaurant conferences have more technology than tomatoes. From services that aggregate social, to app developers to loyalty program providers, we know which solutions live up to the hype and which one deserve a hard pass.
BRAND STRATEGY & AWARENESS
How your story performs across all your marketing channels is only as good as the story you tell. We know how to build brands, how to cull out and to create authentically compelling differentiators, and then how to tell that story across all relevant channels so that it resonates.
CUSTOMER ACQUISITION & RETENTION
While for most brands generating awareness by educating new customers is important, it typically costs more to get a new client than it does to retain an existing one. From loyalty program creation to email marketing we manage your data and tie it back to spend, making ROI easy. The question always on our mind: How can we provide more value to guests, as well as get more value out of guests?
PERSONALIZATION
Burger King was ahead of its time with their “Have it Your Way” Campaign. Personalization is everything today and it behooves any brand to control as much of their customer data as possible. Let’s put it this way: loyalty programs are no longer “nice to have” they’re table stakes. And we know how to go all-in.
AMENITY ENHANCEMENT
All too often hospitality offerings are there as an amenity and running them is more trouble for the operators of the primary business than its worth. Our combined 100+ years working exclusively in hospitality has afforded us relationships with the best of the best in interior design, menu design and development, operations support and so much more. In other words, we know how to be efficient and effective when looking to stand out from the crowd.