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https://images.squarespace-cdn.com/content/v1/640636c2475a1d5590ef1565/1678128875363-FHCYSQK5XXOH3WG2V9IC/Puro-Gusto-Coffee-Hot-Iced-Loyalty.jpg Why Outsource? 2 - CUSTOMER ACQUISITION & RETENTION While for most brands generating awareness by educating new customers is important, it typically costs more to get a new client than it does to retain an existing one. From loyalty program creation to email marketing we manage your data and tie it back to spend, making ROI easy. The question always on our mind: How can we provide more value to guests, as well as get more value out of guests? https://images.squarespace-cdn.com/content/v1/640636c2475a1d5590ef1565/1678128875395-Y0GWWP297MOPHU8YN0PO/Underground-sax.jpg Why Outsource? 2 - PERSONALIZATION Burger King was ahead of its time with their “Have it Your Way” Campaign. Personalization is everything today and it behooves any brand to control as much of their customer data as possible. Let’s put it this way: loyalty programs are no longer “nice to have” they’re table stakes. And we know how to go all-in. https://images.squarespace-cdn.com/content/v1/640636c2475a1d5590ef1565/1678128875295-77JPSE7J8A39L8USZJR5/Margaritas-Taco-Gigante.jpg Why Outsource? 2 - TEST & EXECUTE A good marketing team needs structure, but it also needs to be nimble enough to take advantage of organic opportunities and smart enough to allocate resources to test before going all in. Today’s omnichannel marketing landscape offers a plethora of opportunity – but can also be a black hole if not assessed strategically. We know how to test and learn – and at the end of the day, deliver. https://images.squarespace-cdn.com/content/v1/640636c2475a1d5590ef1565/1678128875310-XI6EM3BK8UQ2Y0DHY933/Yvonnes-painting-dining-room.jpg Why Outsource? 2 - TECHNOLOGY At a recent hospitality conference, the CMO of a large fast casual brand said: “Fifty percent of my job is digital tech. Not what I thought it would be when I went into brand marketing.” In years’ past, hospitality conferences showcased vendors in the F&B space; today’s restaurant conferences have more technology than tomatoes. From services that aggregate social, to app developers to loyalty program providers, we know which solutions live up to the hype and which one deserve a hard pass. https://images.squarespace-cdn.com/content/v1/640636c2475a1d5590ef1565/1678128875335-6V03B6MZVTUBQESUD7US/Steak-n-Shake-Free-Fries-Pop-Art.jpg Why Outsource? 2 - BRAND STRATEGY & AWARENESS How your story performs across all your marketing channels is only as good as the story you tell. We know how to build brands, how to cull out and to create authentically compelling differentiators, and then how to tell that story across all relevant channels so that it resonates. https://images.squarespace-cdn.com/content/v1/640636c2475a1d5590ef1565/1678128875418-IRDV35CW5QUYIM51FMEL/Yvonnesmenu.jpg Why Outsource? 2 - AMENITY ENHANCEMENT All too often hospitality offerings are there as an amenity and running them is more trouble for the operators of the primary business than its worth. Our combined 100+ years working exclusively in hospitality has afforded us relationships with the best of the best in interior design, menu design and development, operations support and so much more. In other words, we know how to be efficient and effective when looking to stand out from the crowd. https://www.outsourcedslm.com/home-v2 daily 0.75 2023-03-06 https://images.squarespace-cdn.com/content/v1/640636c2475a1d5590ef1565/1678128881467-D2WF13TRA84QFBJ8XORV/Cocorico-Space.jpg Home V2 https://images.squarespace-cdn.com/content/v1/640636c2475a1d5590ef1565/1678128881404-B9I7P764O4I0RPJOFRS9/Steak-n-Shake-Exterior.jpg Home V2 https://images.squarespace-cdn.com/content/v1/640636c2475a1d5590ef1565/1678128881433-IIMEJ4NWOERRHYPBETW8/Margaritas-Food-Table.jpg Home V2 https://images.squarespace-cdn.com/content/v1/640636c2475a1d5590ef1565/1678128881444-NNYESGT2UB9EAYTO8M1Z/Walmon-The-Willows-Cottages.jpg Home V2 https://images.squarespace-cdn.com/content/v1/640636c2475a1d5590ef1565/1678128881413-RB1KW757T1T0UZIGLYI8/Puro-Gusto-Counter.jpg Home V2 https://images.squarespace-cdn.com/content/v1/640636c2475a1d5590ef1565/1678128881390-E212RNLTA92JDJUB97TD/Hippocrates-Health-Institute-Grounds.jpg Home V2 https://images.squarespace-cdn.com/content/v1/640636c2475a1d5590ef1565/1678128881459-3DCBTHCPOP9CAOPIGTRI/Yvonnes-Bar.jpg Home V2 https://images.squarespace-cdn.com/content/v1/640636c2475a1d5590ef1565/1678128881450-26CG47RXV7EVEWB7DHL4/All-American-Assisted-Living-Parlor.jpg Home V2 https://www.outsourcedslm.com/leadership-old daily 0.75 2023-03-06 https://images.squarespace-cdn.com/content/v1/640636c2475a1d5590ef1565/1678128896192-XQKK6PBMEB9OJYJG1PO5/Marlo-Fogelman-OHM.jpg Leadership (old) - MARLO FOGELMAN Founder For more than two decades, Marlo Fogelman has dedicated her career to strategic integrated marketing at the highest level, with a special focus on the hospitality industry. From independent restaurant concepts to large-scale hotel chain expansions, to QSR franchise growth planning, Marlo has established a robust portfolio of clients and work incorporating multiple layers of communications, creative design, operations, advertising, promotions, partnerships, loyalty programs, vendor management, event sales and everything in between. Over the course of over 18 years running integrated agency marlo marketing, Marlo helped elevate and evolve some of the most iconic hospitality brands in the country, offering a singular ability to deliver tactic-agnostic and holistic marketing solutions to exceed business goals. This ability to organically offer outsourced marketing support as an extension of internal client teams led to the creation of a dedicated offshoot of her long-running agency focused solely on outsourced marketing. With Marlo’s intimate understanding of client-side hospitality industry pain points, OHM was born out of the unmet need for brands within the hospitality sector seeking a partner with the unique ability to evaluate, ideate, and execute complex and layered marketing strategies internally and externally that facilitate growth, foster ambassadorship, and ultimately drive sales. Time and again clients have shared their challenges with disparate and fragmented agency support cobbled together without one strong strategist at the helm. 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Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/640636c2475a1d5590ef1565/1678128928254-P4Y1BD3O1BOX0ER6E1OH/Puro-Gusto-Coffee-Hot-Iced-Loyalty.jpg Why Outsource? 2 - CUSTOMER ACQUISITION & RETENTION While for most brands generating awareness by educating new customers is important, it typically costs more to get a new client than it does to retain an existing one. From loyalty program creation to email marketing we manage your data and tie it back to spend, making ROI easy. The question always on our mind: How can we provide more value to guests, as well as get more value out of guests? https://images.squarespace-cdn.com/content/v1/640636c2475a1d5590ef1565/1678128928294-SGL8L285IUZWNF1II11S/Yvonnesmenu.jpg Why Outsource? 2 - AMENITY ENHANCEMENT All too often hospitality offerings are there as an amenity and running them is more trouble for the operators of the primary business than its worth. Our combined 100+ years working exclusively in hospitality has afforded us relationships with the best of the best in interior design, menu design and development, operations support and so much more. In other words, we know how to be efficient and effective when looking to stand out from the crowd. https://images.squarespace-cdn.com/content/v1/640636c2475a1d5590ef1565/1678128928194-6FT5EFF73Q6Y2IMPQFU1/Margaritas-Taco-Gigante.jpg Why Outsource? 2 - TEST & EXECUTE A good marketing team needs structure, but it also needs to be nimble enough to take advantage of organic opportunities and smart enough to allocate resources to test before going all in. Today’s omnichannel marketing landscape offers a plethora of opportunity – but can also be a black hole if not assessed strategically. We know how to test and learn – and at the end of the day, deliver. https://images.squarespace-cdn.com/content/v1/640636c2475a1d5590ef1565/1678128928225-HJYNDGLLULYKD8GLLBFS/Steak-n-Shake-Free-Fries-Pop-Art.jpg Why Outsource? 2 - BRAND STRATEGY & AWARENESS How your story performs across all your marketing channels is only as good as the story you tell. We know how to build brands, how to cull out and to create authentically compelling differentiators, and then how to tell that story across all relevant channels so that it resonates. https://images.squarespace-cdn.com/content/v1/640636c2475a1d5590ef1565/1678128928211-YU6Z0NHD5ZTG1TW8OHM6/Yvonnes-painting-dining-room.jpg Why Outsource? 2 - TECHNOLOGY At a recent hospitality conference, the CMO of a large fast casual brand said: “Fifty percent of my job is digital tech. Not what I thought it would be when I went into brand marketing.” In years’ past, hospitality conferences showcased vendors in the F&B space; today’s restaurant conferences have more technology than tomatoes. From services that aggregate social, to app developers to loyalty program providers, we know which solutions live up to the hype and which one deserve a hard pass. https://images.squarespace-cdn.com/content/v1/640636c2475a1d5590ef1565/1678128928276-N4GBL2EIO6EE7DADLL1O/Underground-sax.jpg Why Outsource? 2 - PERSONALIZATION Burger King was ahead of its time with their “Have it Your Way” Campaign. Personalization is everything today and it behooves any brand to control as much of their customer data as possible. Let’s put it this way: loyalty programs are no longer “nice to have” they’re table stakes. And we know how to go all-in. https://www.outsourcedslm.com/home-copy daily 0.75 2023-03-06 https://images.squarespace-cdn.com/content/v1/640636c2475a1d5590ef1565/1678128931327-MAQT7Z837RJ79VRUGSI5/unsplash-image-FV_PxCqgtwc.jpg https://images.squarespace-cdn.com/content/v1/640636c2475a1d5590ef1565/1678128931414-UNJUW1B187B2B2O68D8V/unsplash-image-uocSnWMhnAs.jpg Home (Copy) https://images.squarespace-cdn.com/content/v1/640636c2475a1d5590ef1565/1678128931362-P1XJD1L6BFA4AF661FG1/unsplash-image-jA9a1yepfEk.jpg Home (Copy) https://images.squarespace-cdn.com/content/v1/640636c2475a1d5590ef1565/1678128931446-2U5WXNS3NCJSFORQ7WKO/unsplash-image-gOCpvLq2OzY.jpg Home (Copy) https://images.squarespace-cdn.com/content/v1/640636c2475a1d5590ef1565/1678128931385-SC16SUWOQRNA15BB7M5V/unsplash-image-66QEF_ZmzKY.jpg Home (Copy) https://www.outsourcedslm.com/home-v3 daily 0.75 2023-03-06 https://images.squarespace-cdn.com/content/v1/640636c2475a1d5590ef1565/1678128934633-TXFWQ8LYTAT4EFPWF1K9/Yvonnes-Bar.jpg Home V3 https://www.outsourcedslm.com/why-outsource daily 0.75 2023-05-22 https://www.outsourcedslm.com/leadership-1 daily 0.75 2023-03-06 https://images.squarespace-cdn.com/content/v1/640636c2475a1d5590ef1565/1678128957992-R723P9MRS6TE7V3TBDKO/Marlo+Fogelman+Headshot+2016+full.jpg Leadership - MARLO FOGELMAN Founder For more than two decades, Marlo Fogelman has dedicated her career to strategic integrated marketing at the highest level, with a special focus on the hospitality industry. From independent restaurant concepts to large-scale hotel chain expansions, to QSR franchise growth planning, Marlo has established a robust portfolio of clients and work incorporating multiple layers of communications, creative design, operations, advertising, promotions, partnerships, loyalty programs, vendor management, event sales and everything in between. Over the course of over 18 years running integrated agency marlo marketing, Marlo helped elevate and evolve some of the most iconic hospitality brands in the country, offering a singular ability to deliver tactic-agnostic and holistic marketing solutions to exceed business goals. This ability to organically offer outsourced marketing support as an extension of internal client teams led to the creation of a dedicated offshoot of her long-running agency focused solely on outsourced marketing. With Marlo’s intimate understanding of client-side hospitality industry pain points, OHM was born out of the unmet need for brands within the hospitality sector seeking a partner with the unique ability to evaluate, ideate, and execute complex and layered marketing strategies internally and externally that facilitate growth, foster ambassadorship, and ultimately drive sales. Time and again clients have shared their challenges with disparate and fragmented agency support cobbled together without one strong strategist at the helm. 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